Those smart marketing-minded people at Ducati came up with an idea (Well, actually four ideas, but who’s counting?) and just went with it.. The Scrambler range that Ducati dropped at the InterMot in Cologne last month has the most “feel” and lifestyle orientated campaign around it I’ve ever seen..!! Safe to say, this is going to SELL SELL SELL..!!
I was writing about this a couple of months ago, and in that extremely short timespan it went from a testmule – to a complete new modern interpretation of the ever-so-loved Scrambler range! They’ve cut the range up in four different “styles” – The Icon – The Urban Enduro – The Classic and – The Full Throttle. All models use the same 803CC air cooled Desmodromic L twin.
Starting off with the “ICON”
- The Icon is the starting point from which to (so they say) express yourself. It is characterised by its comfortable riding position and steel teardrop tank with interchangeable aluminium side panels. Stand-out features include the wide handlebar, the headlight with glass lens and LED guide-light, and the Dual Sport wheels. An aluminium finish for the belt covers, the heat guard and the interchangeable surround of the characteristic LCD instrument panel all enrich the style of the bike. Available in two colours: ’62 Yellow and Ducati Red.
Next up is the (my favorite) “URBAN ENDURO”
- The Urban Enduro version is “man’s best friend” with which to get around urban obstacles with agility, or riding the less (preferably offroad) travelled roads. The brown seat with a ribbed design offers first-class ergonomic comfort. The fork protectors, engine sump guard and the headlight grille protect the key parts of the bike on off-road sections, while the cross bar stiffens the wide handlebar. Additional references to the off-road world include the high mudguard in plastic fibre and the spoke wheels. Only available in Wild Green.
After that comes the “CLASSIC”
- The Classic version is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and the functionality of a modern bike. It is characterised by unique, refined details, such as the aluminium front and rear mudguards, the spoke wheels and the brown seat with diamond-shaped inserts. (hey, what’s really in a name..) Available in Orange Sunshine.
And last but not least, the “FULL THROTTLE”
- The Full Throttle version is inspired by the flat track world and makes clear references to the bikes that race around dirt ovals. It is equipped with a Termignoni racing exhaust homologated for road use, a seat designed for racing and black side panels with dedicated graphics. The low tapered handlebar and the short front mudguard add to the distinctive features of the Scrambler Full Throttle, destined for those who want a bike perfect for every-day use but without compromising on racing style. In Deep Black.
All models, ofcourse, can be modified afterwards – at will – with all kinds of beautiful Ducati goodies. The prices start at $8495 for the ICON up to $9995 for the other three models. Wich makes this a really affordable bike from those people that make “works of art” on wheels..!!
I suggest you head on over to the SCRAMBLER website and sign up for the “keep me posted” mailing.
Author: Jack Lacanau